Allstate has developed a programme that uses InSight, a video software package from Posit Science that’s designed to reverse age-related cognitive decline and improve visual processing skills needed for safe driving.
To say it in plain English, a game has been created to help the elderly drive more safely by stimulating visual processing in the brain. Posit claims the results illustrate a reduction of dangerous driving manoeuvres by up to 40%, an improvement in stopping distance by an average of 22 feet when travelling at 55 miles per hour and a reduction in crash risk of up to 50%. Allstate hope to offer insurance discounts to older drivers nationwide who use the software.
Brain-training has become increasingly popular with the release of numerous DS games endorsed by celebrities such as Nicole Kidman. Research has shown genuine effects on cognition psychology by ‘brain-training’. They work by challenging and invigorating the mind and making people step outside their well-trodden paths of thinking and routine.A Japanese based architect has even
designed a house which is difficult for the body and mind to manoeuvre around. They argue that by challenging yourself in this way you will delay death. I’m not suggesting we all go and live in crazy buildings that look more suitable for The Clangers than real people, but challenging the mind is vitally important especially as we start to age and routine sets into our lives. Innovation is based on fresh thinking “outside the box” and is needed to drive services and processes forward. Arguably routine challenge of the mind is beneficial to anyone and would do much to improve the way we think in our roles.
The Innovation Team is currently interested in ‘Serious Gaming’ and ‘Virtual Learning’ and would be especially interested in any examples around Kent.
Claire Matthews
- Thank you to swamysk for photo (top left) published on Flickr under Creative Commons licence, some rights reserved

. - Thank you to SlipStreamJC for photo (middle left) published on Flickr under Creative Commons licence, some rights reserved

. - Thank you to artethgray for photo (bottom right) published on Flickr under Creative Commons licence, some rights reserved

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